Two industry professionals shaking hands on a fitness trade exhibition stand
Reach · Annual subscription

Aim your sales effort at the sites that will actually buy.

Reach turns the UK facility register into a target list you can work: which operators run what, where the gaps in provision sit, which catchments support your product and how the market is moving year on year.

Delivered as
Annual subscription
Answers
Who is actually buying
Coverage
Any territory or category
Inside the platform

This is what Reach looks like on screen

One live digital report with graphs, maps and analyst commentary on your own figures — the panels below are the sections Reach switches on.

SiteLens
A
A
B
C
A
B
D
C
B
A
C
B
Affluent achievers38%
Rising prosperity22%
Comfortable18%
Other22%
ICP · Group A households
Who lives here?

The catchment drawn properly — drive time or radius — then profiled on population, Mosaic mix and deprivation, so the audience is a fact rather than a feeling.

SupplyLens
PrivatePublicBudget
Who else is here?

Every comparable facility in the catchment from LeisureDB: operator, facility mix, station counts, price position and distance, mapped.

DemandLens
Fit
Swim
Rkt
Spa
Cls
How much is left?

Latent demand sized from comparator penetration by Mosaic Type, adjusted for local supply, and expressed as a weighted range with the working shown.

The question you're answering

Where do we sell, to whom, and how big is the prize?

Who buys it

Suppliers, product owners, franchise groups and investors

You need Reach if…

  • You sell equipment, software or services into leisure and need a qualified target list
  • You are a franchise or brand choosing the next territories to award
  • You are an investor sizing a category or screening an operator's estate
  • Your pipeline is built on relationships and you want it built on evidence

What you get

One master digital report in the platform — not a slide deck, not a static PDF. Graphs, live maps of every site and competitor, and analyst commentary written on your own figures. Print to A4 whenever you need paper.

  • Digital reports on the territories, categories or operators you choose
  • Facility register views: operator, management type, facility mix and station counts
  • Provision gaps by catchment, with the population behind each gap
  • Demand sizing for your service across a territory, as a weighted range
  • EVOLVE archetype view of the audiences in each territory (beta)
  • Market Intelligence access: State of the Industry, trackers and research
  • PinPoint Assistant on the register, with sources on every answer

The Lenses behind it

Four analytical Lenses power all three products. They are sections of one report, switched on for what you have bought — never four separate things to buy.

MemberLens

Add-on
Who joins?

Your own member file mapped and profiled: where members travel from, the sectors that over-perform and the doorsteps you have not reached.

SiteLens

Included
Who lives here?

The catchment drawn properly — drive time or radius — then profiled on population, Mosaic mix and deprivation, so the audience is a fact rather than a feeling.

SupplyLens

Included
Who else is here?

Every comparable facility in the catchment from LeisureDB: operator, facility mix, station counts, price position and distance, mapped.

DemandLens

Included
How much is left?

Latent demand sized from comparator penetration by Mosaic Type, adjusted for local supply, and expressed as a weighted range with the working shown.

Every report also carries the EVOLVE archetype view of the audience. It is in beta while we validate it, so it supports the findings rather than leading them.

Bolt-ons, at additional cost

Additional territory

Each further region, nation or category added to the subscription.

Named-operator deep dive

One operator's estate analysed site by site.

Bespoke research

Primary research or survey work run by EVOLVE alongside the data.

Consulting days

Analyst time on go-to-market, territory planning or investment screening.

Data feed

Register extracts delivered to your own systems.

Pricing

Price on application. Every tier below states exactly what is included, so the only conversation left is scale. The Sample tier is a low-volume demonstration used during the sales process — it shows how the product works and is not a delivered report.

Single territory

One region or one category

  • SiteLens, SupplyLens and DemandLens
  • Register access for the territory
  • Annual refresh
Price on application
National

UK-wide sales or franchise growth

  • All territories
  • Target list exports
  • Quarterly refresh
Price on application
Investor

Category sizing and estate screening

  • Named-operator deep dives
  • Historic year-on-year views
  • Consulting days included
Price on application
Sample

Seeing how the report reads before you commit

  • One site
  • One Lens, capped data volume
  • Live digital report, watermarked as a sample
  • Part of the sales conversation — not a delivered report
Sales demonstration

Talk to us about Reach

Tell us the site, the estate or the territory and we will confirm scope, the Lenses you need and the price in one conversation.