New: UK Fitness Report 2025 now available for pre-orderEvolve Insights — Padel: from boom to durable categoryUpcoming Event · Operators Roundtable · London · 12 JuneWebinar — Member retention benchmarks 2025 · Replay liveSwim Report 2025 — early data preview for subscribersEvolve at ukactive National Summit · Stand 14New: UK Fitness Report 2025 now available for pre-orderEvolve Insights — Padel: from boom to durable categoryUpcoming Event · Operators Roundtable · London · 12 JuneWebinar — Member retention benchmarks 2025 · Replay liveSwim Report 2025 — early data preview for subscribersEvolve at ukactive National Summit · Stand 14
Actionable Commercial Insights for the Leisure & Wellbeing Industry

Pinpoint the signal.
Evolve the operation.

Evolve unifies three decades of leisure sector data with agentic AI — giving operators, suppliers, healthcare partners and investors the evidence to make sharper decisions in seconds.

Get a demo
i — PinpointAI

One data layer for the cohort.

A hierarchy of products — Snapshots, Lenses, Scopes, the full Pinpoint Analysis. An agentic AI orchestrating internal LDB data, external demographic APIs, and partner datasets in parallel. Synthesis is the product.

  • Member · Site · Demand intelligence in a single query
  • 30 years of LDB historical archive, instrumented and live
  • National signal overlay — weather, policy, economic indicators
  • Strategic partner data and third-party sources, securely integrated
  • Audit-ready, board-grade reporting
PinpointAI · MemberLenscohort_n = 4,200 · v1.04
Members
3,248
Top group
N — Vintage Value
8.4% of base
Groups
15
Distribution by Mosaic group% of cohort
N · Vintage Value · 8.4%
D · Rural Reserve · 7.8%
F · Senior Security · 7.2%
O · Modest Means · 6.6%
J · Aspiring Homemakers · 6%
M · Family Basics · 5.6%
L · Transient Renters · 5%
G · Domestic Success · 4.7%
I · Suburban Stability · 4.3%
H · Aspiring Homemakers · 4%
A · City Prosperity · 3.6%
E · Senior Stability · 2.8%
K · Municipal Tenants · 2.4%
N
D
F
O
J
M
L
G
I
H
A
E
K
PinpointAI · Agent insight
analysed 4,200 members · 2.1s
● live

Cohort skews older, asset-rich and rural — groups N, D and F account for 23.4% of base, 1.8× the national benchmark. Recommend a wellbeing-led retention programme and a low-friction off-peak proposition for J and M (+11.6% combined).

Retention risk: lowUpsell index: 1.32Catchment fit: strong
_last_synced 09:42 GMTView full analysis

Trusted across the leisure economy

EGYM
Les Mills
Alliance Leisure
Grenade
Life Fitness
Swim England
The Fitness Group
Independent Gyms
Matrix Fitness
Pinsent Masons
EGYM
Les Mills
Alliance Leisure
Grenade
Life Fitness
Swim England
The Fitness Group
Independent Gyms
Matrix Fitness
Pinsent Masons
Four practices. One platform.

Leisure data has lived in silos for decades. We unify it.

Proprietary archive, agentic platform, independent research and bespoke consulting — under one master brand, with the discipline of a single editorial team.

Platform

PinpointAI

Our agentic AI intelligence system, turning sector data into decision-grade analysis at speed. Lenses, Scopes and the full Pinpoint Analysis — turning a postcode into a decision in seconds.

Tour the platform
i · Platform
pinpoint.ai / map
PinpointAI
Sector intelligence map
AI
Catchment
12.4k
Penetration
↑ 24%
Confidence
94
Agent insight
Site SW19 indexes 1.7× above peers on family demand.
Live · synced 2s ago
How it works

Evolve Intelligence Stack — From raw signal to confident action

Evolve unifies three decades of leisure & wellbeing data into one auditable spine — then turns it into decisions you can defend. Four steps, one continuous workflow.

evolve_archive · 1994–2024
142,381 records
TypeRecordValue
FACFacility · Greenwich Lido1994
MBRMember cohort · NW312.4k
DEMDemographic · ABC10.62
EVTVisit log · Q2 2024284k
PRCPricing tier · Premium£89
SRVSurvey · Wellbeingn=4.1k
auditable spineschema v3.2
30 yrs · proprietary
Practice · Evolve Archive
Sources
1,240+ facilities
UK · IE · 1994–2024
Connect Hub
Evolve
v3.2
Geo API
OS · Mapbox
Demographics
ONS · Acorn
Operators
12 partners
Capital
PE · LP feeds
Wellbeing
ukactive
● 47 live integrations
Practice · LeisureDB Connect
Throughput
3.4M rows / day
across 47 partner feeds
P
PinpointAI · Lens
live
Catchment
84.2k
+12%
Confidence
0.94
high
Scopes
6
applied
Pinpoint · NW3
+24.6%
Lens · Catchment upliftInsight in 2.4s
AI · PinpointAI
Practice · PinpointAI
Lens library
14 lenses · 6 scopes
Practice · Research & Consulting
6-week sprint
Strategy brief · 24 ppDRAFT v3
North London expansion — site & retention plan
Recommendation
Prioritise NW3 catchment — projected 2.4× retention uplift vs portfolio avg.
Sites scored
182
Cohorts modelled
11
Scenarios
6
Projected outcomes
Action plan
Site selection
Retention play
Capital allocation
Portfolio review
Outcome
£4.2m
capital re-allocated
Decision-ready
30 yrs
of proprietary leisure sector data
12K+
facilities instrumented across the UK
Seconds
from postcode to decision-grade analysis
Field notes

From the practice

"We used to spend six weeks on a feasibility. With Evolve, we get a defensible answer before lunch — and the working out is auditable."

Director of Strategy
Multi-site health club operator
Talk to our team

See your catchment, your category, your portfolio — in one view.

Book a 30-minute walkthrough with the Evolve team. Bring a postcode.