Commit to the site with the numbers in front of you.
Launch is the decision pack for a single site: the catchment, the competition already trading there, the audience you can realistically win and the membership range the site can hold. One digital report, every figure sourced.
- Delivered as
- One-off decision pack
- Answers
- Membership range, not a guess
- Evidence base
- Every UK site in LeisureDB
This is what Launch looks like on screen
One live digital report with graphs, maps and analyst commentary on your own figures — the panels below are the sections Launch switches on.
The catchment drawn properly — drive time or radius — then profiled on population, Mosaic mix and deprivation, so the audience is a fact rather than a feeling.
Every comparable facility in the catchment from LeisureDB: operator, facility mix, station counts, price position and distance, mapped.
Latent demand sized from comparator penetration by Mosaic Type, adjusted for local supply, and expressed as a weighted range with the working shown.
Should we do this site — and what will it deliver?
Operators opening, acquiring or taking over a club
You need Launch if…
- A new-build or fit-out where the board wants the membership case evidenced
- An acquisition or asset purchase that needs pressure-testing before exchange
- A leisure contract or management handover you are bidding for
- A lender, funder or trustee asking where the members will come from
What you get
One master digital report in the platform — not a slide deck, not a static PDF. Graphs, live maps of every site and competitor, and analyst commentary written on your own figures. Print to A4 whenever you need paper.
- One digital report, live in the platform, print-ready as A4
- Catchment defined by drive time or radius and profiled on population, Mosaic mix and deprivation
- Mapped competitor set from LeisureDB with facility mix, station counts and price position
- Membership potential as a weighted range with cap, floor and the assumptions behind both
- EVOLVE archetype view of the catchment audience (beta)
- Analyst narrative, key findings and recommendations written on your figures
- Source register: every number, where it came from and what is missing
The Lenses behind it
Four analytical Lenses power all three products. They are sections of one report, switched on for what you have bought — never four separate things to buy.
MemberLens
Add-onYour own member file mapped and profiled: where members travel from, the sectors that over-perform and the doorsteps you have not reached.
SiteLens
IncludedThe catchment drawn properly — drive time or radius — then profiled on population, Mosaic mix and deprivation, so the audience is a fact rather than a feeling.
SupplyLens
IncludedEvery comparable facility in the catchment from LeisureDB: operator, facility mix, station counts, price position and distance, mapped.
DemandLens
IncludedLatent demand sized from comparator penetration by Mosaic Type, adjusted for local supply, and expressed as a weighted range with the working shown.
Every report also carries the EVOLVE archetype view of the audience. It is in beta while we validate it, so it supports the findings rather than leading them.
Bolt-ons, at additional cost
Each further site analysed on the same basis in the same report.
Add your existing member file where you already trade nearby.
Licensed member-level Mosaic Group and Type profiling.
EVOLVE analyst time on the business case, pricing or programming.
The findings presented to your board or investment committee.
Pricing
Price on application. Every tier below states exactly what is included, so the only conversation left is scale. The Sample tier is a low-volume demonstration used during the sales process — it shows how the product works and is not a delivered report.
One decision, one location
- SiteLens, SupplyLens and DemandLens
- One catchment definition
- Analyst review and published report
You already trade in the area
- All four Lenses
- Member file up to 25,000 postcodes
- Penetration and headroom by sector
Comparing several sites or a multi-site deal
- Multiple sites in one report
- Cross-site comparison
- Consulting time included
Seeing how the report reads before you commit
- One site
- One Lens, capped data volume
- Live digital report, watermarked as a sample
- Part of the sales conversation — not a delivered report
Talk to us about Launch
Tell us the site, the estate or the territory and we will confirm scope, the Lenses you need and the price in one conversation.