A leading global data analytics, research and consultancy for the leisure & wellbeing economy.
Evolve unifies three decades of leisure sector data with agentic AI — giving operators, suppliers, healthcare partners and investors the evidence to make sharper decisions in seconds.
Leisure data has lived in silos. We built a platform to unify it.
For three decades, the answers the sector needed sat in disconnected places — facility records here, member systems there, public-sector returns somewhere else, investor diligence on a separate shelf again.
Evolve brings them under one master brand, with the discipline of a single editorial team. Four integrated practices — proprietary archive, agentic platform, independent research, bespoke consulting — speaking one language.
Operating principles
Editorial discipline
Every number we publish — in a report, in the platform, in a deck — is auditable back to its source. One standard across all four practices.
Sector-native
Our team has spent careers inside operators, suppliers and capital. We don't translate from adjacent verticals.
Decisions, not dashboards
Tools earn their place by changing what someone does on Monday morning. Decoration is removed.
Evidence over opinion
We hold strong views, lightly. The data, the method and the working out are always shown.
The team behind Evolve
30+ yrs in health & fitness; founder of Leisure DB
25 yrs across wellness, fitness & professional sport
30 yrs as a sector operator; change & growth lead
Data strategy, analytics and data science
Bespoke advisory, drawn from the same well.
Site strategy, market entry, programme design and portfolio support — for operators, suppliers, investors and capital partners. Engagements are scoped by partners and run on the same data spine as the platform and the reports.