Find the growth already sitting in your catchment.
Grow is the year-round view of your estate: who your members are, which streets you under-serve, what local supply is doing to you and how much membership is still available. Reports refresh as your data and the market move.
- Delivered as
- Annual subscription
- Answers
- Headroom per site
- Refreshed
- Through the year
This is what Grow looks like on screen
One live digital report with graphs, maps and analyst commentary on your own figures — the panels below are the sections Grow switches on.
Your own member file mapped and profiled: where members travel from, the sectors that over-perform and the doorsteps you have not reached.
The catchment drawn properly — drive time or radius — then profiled on population, Mosaic mix and deprivation, so the audience is a fact rather than a feeling.
Every comparable facility in the catchment from LeisureDB: operator, facility mix, station counts, price position and distance, mapped.
Latent demand sized from comparator penetration by Mosaic Type, adjusted for local supply, and expressed as a weighted range with the working shown.
More members, more sites, more revenue from what we already run.
Existing operators
You need Grow if…
- Membership has plateaued and marketing spend is guesswork
- You need to know which sites have headroom and which are at capacity
- A competitor has opened, refurbished or dropped price nearby
- You are planning the next site and want to avoid cannibalising your own
What you get
One master digital report in the platform — not a slide deck, not a static PDF. Graphs, live maps of every site and competitor, and analyst commentary written on your own figures. Print to A4 whenever you need paper.
- One digital report per site, refreshed through the year
- Member file mapped to real postcode centroids, with sector-level penetration
- Catchment audience profile and the sectors you have not converted
- Live competitor set from LeisureDB, refreshed as the register changes
- Membership headroom as a weighted range, per site
- EVOLVE archetype view of members against catchment (beta)
- Analyst narrative and recommendations, plus PinPoint Assistant on your own data
The Lenses behind it
Four analytical Lenses power all three products. They are sections of one report, switched on for what you have bought — never four separate things to buy.
MemberLens
IncludedYour own member file mapped and profiled: where members travel from, the sectors that over-perform and the doorsteps you have not reached.
SiteLens
IncludedThe catchment drawn properly — drive time or radius — then profiled on population, Mosaic mix and deprivation, so the audience is a fact rather than a feeling.
SupplyLens
IncludedEvery comparable facility in the catchment from LeisureDB: operator, facility mix, station counts, price position and distance, mapped.
DemandLens
IncludedLatent demand sized from comparator penetration by Mosaic Type, adjusted for local supply, and expressed as a weighted range with the working shown.
Every report also carries the EVOLVE archetype view of the audience. It is in beta while we validate it, so it supports the findings rather than leading them.
Bolt-ons, at additional cost
Each further site in the estate added to the subscription.
Reports rebuilt quarterly against the latest register and member file.
Licensed member-level Mosaic Group and Type profiling.
Analyst time on acquisition, pricing, programming or marketing targeting.
Findings presented to your leadership team each cycle.
Pricing
Price on application. Every tier below states exactly what is included, so the only conversation left is scale. The Sample tier is a low-volume demonstration used during the sales process — it shows how the product works and is not a delivered report.
One club, year-round
- All four Lenses
- Annual refresh
- Member file up to 25,000 postcodes
Two to ten clubs
- Report per site
- Estate-level comparison
- Quarterly refresh
Trusts and groups above ten sites
- Whole estate
- Cannibalisation view
- Consulting days included
Seeing how the report reads before you commit
- One site
- One Lens, capped data volume
- Live digital report, watermarked as a sample
- Part of the sales conversation — not a delivered report
Talk to us about Grow
Tell us the site, the estate or the territory and we will confirm scope, the Lenses you need and the price in one conversation.