Market Intelligence Reports

Independent reports on the moments shaping UK leisure.

Field-verified data, analyst commentary and the strategic context to act on it. Browse our latest published reports.

New — read the full report free

2026 State of the UK Swimming Industry Report.

The UK's swimming estate, measured and revealed — 2,878 qualifying pool sites, 4,262 individual pools, 1,594 public and 1,284 private sites, with data, industry views and interviews woven throughout. Read every page online at no cost.

Pool provision

Sites and pools mapped across public and private estates.

Industry views

Interviews and commentary from across the sector.

Structural read

Where swimming capacity is growing — and where it's under pressure.

Read free online PDF edition — £199 +VAT

No payment, no download — the free edition opens instantly in your browser.

Annual flagship report

2026 State of the UK Fitness Industry Report.

EVOLVE's flagship annual analysis of the UK fitness market — operator performance, consumer behaviour, and the structural forces shaping growth across boutique, low-cost, mid-market and premium. The definitive read for operators, investors and partners planning the year ahead.

Operator performance

Market share and momentum across every segment.

Segment dynamics

Boutique, low-cost, mid-market and premium read.

Forward signals

Consumer behaviour, retention and what's next.

PDF — £199 +VAT Hardcopy — £249 +VAT Preview the report

EVOLVE · 2026Dedicated Women Only Training Spaces in UK Mixed GymsMarket Intelligence Report

New — 2026 report

Dedicated Women Only Training Spaces in UK Mixed Gyms

How UK mixed gyms are creating dedicated women-only training spaces — which operators offer them, where they are, and what they mean for member experience, design and programming.

Who offers them

Operators providing women-only zones inside mixed gyms.

Where they are

The spread of women-only spaces across the UK.

What it means

Implications for design, programming and membership.

Buy the report — £299 +VAT

2026 report

EVOLVE UK Fitness Index 2026

The definitive index of the UK's private and public fitness estate — supply, operator scale, segment momentum and the structural shifts defining 2026. Built on field-verified data across 7,000+ gyms.

Operator scale

Site counts, growth and share across every major brand.

Supply mapping

Where provision is thickening — and where gaps remain.

Index trends

Year-on-year movement across the full UK estate.

Buy the report — £499 Newsletter launch offer — use code SAVE50 at checkout.

2026 report

EVOLVE Public Leisure Intelligence Report 2026

A full read on the UK's public leisure estate — local authority provision, trust and operator contracts, pools and sports halls, and the investment and closure pressures shaping the next decade.

Contract landscape

Who runs what, for whom, and when contracts expire.

Facility provision

Pools, sports halls and studios by authority and region.

Investment signals

Refurbishment, closure and capital pipeline patterns.

Buy the report — £499 Newsletter launch offer — use code SAVE50 at checkout.

2026 report

EVOLVE Reformer Pilates in UK Gyms and Leisure Centres 2026

Reformer Pilates is the fastest-moving studio format in UK leisure. This report tracks adoption inside gyms and leisure centres — who is installing, at what scale, and what it means for programming, pricing and space.

Adoption leaders

Operators moving fastest on reformer provision.

Where it's landing

Regional and segment spread of reformer studios.

Commercial read

Pricing, capacity and yield implications.

Buy the report — £499 Newsletter launch offer — use code SAVE50 at checkout.

The Rise of UK Padel Brands — Market Report 2025 cover

Featured report

UK padel has exploded.

UK padel is no longer a niche sport. It's a fast-scaling national market. Our Rise of UK Padel Brands report reveals how multi-site operators, investors and partners are driving one of the most dynamic growth stories in UK sport and leisure. With sites set to double in 12 months, the report shows who's winning, where growth is heading next, and where the biggest opportunities remain.

Operator rankings

Who's winning, who's emerging, and who's at risk as the market consolidates.

Regional opportunity

Court density comparisons and white-space mapping across UK regions.

Concentration modelling

Where competition is intensifying and where markets remain fragmented.

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2025 report

Leisure Management Software (LMS): the UK landscape.

A comprehensive analysis of the technology driving the UK's 7,000+ operational gyms. With 105 unique vendors active across the market, this report is an essential guide for CRM vendors, operators and investors navigating the competitive landscape of leisure technology.

Public sector titans

Gladstone leads with 800+ sites, followed by Legend by xplor. Both excelling in 'wet' facilities.

Private specialists

Exerp dominates enterprise multi-site chains; ClubWise and Ashbourne lead independents and mid-market.

Rising momentum

PerfectGym, xplor Gym and ClubRight signal a competitive shift for established incumbents.

Whether you're targeting education-based public sites with complex procurement needs, or brand-led private operators for enterprise rollouts, this report is the roadmap for maximising ROI in the 2025 leisure market.

Buy the LMS Report

Leisure Management Software — UK Market Report 2025 cover