PerformX
PerformX, the UNMISSABLE Business of Fitness Show, returns to the NEC Birmingham on 24-25 February 2027, bringing together the people shaping the future of fitness and wellness. Expect sharp industry insight over 4 stages, prime networking with decision makers and 5,000 industry professionals, hands-on innovation from 120 brands, and the conversations that move the sector forward. A must-attend for anyone who takes their role in the industry seriously.
Active Insight
Active Insight empowers organisations to optimise and measure their customer experience (CX) through delivering tailored learning and development programmes and advanced insights through comprehensive CX platforms. Specialising in CX insight, we provide operators with tools to understand, manage, and enhance every aspect of the customer journey from acquisition through to cancellation, transforming data into actionable insights that drive satisfaction, loyalty, and growth.
AREA
AREA are committed to delivering high quality, evidence based aquatic education globally. Our story reflects a passion for teaching and helping others gain the knowledge they need to deliver high standards in the aquatic field. We cater for a diverse audience, including beginners, athletes and individuals with mobility challenges, ensuring everyone benefits from our offerings.
Aqua Platinum Projects
Aqua Platinum Projects is the UK's leading luxury pool and wellness design and build specialist, engineering bespoke pools and wellness suites for hotels, leisure centres and commercial developers, alongside a strong pedigree in prime residential projects. Our in-house design team delivers precision-engineered, site-specific solutions, spanning structural design, plant specification and bespoke finishes.