Pulse Fitness and Rivers Fitness refurbish Droitwich gym with memberships rising by 21%

Inside the refurbished gym at Droitwich Spa Leisure Centre. Photo credit: So Visual

Pulse Fitness worked with Rivers Fitness to redesign and equip the gym at Droitwich Spa Leisure Centre as part of the centre’s wider £15 million redevelopment. Memberships rose by 21% following the refurbishment, which gave local people more ways to get active.

The project follows the two organisations’ work together at Evesham in 2025. At Droitwich, the brief was to make the most of the space across three levels and create a gym for members with different levels of experience. The layout includes dedicated areas for cardio, resistance training, free weights, functional training and stretching. Pulse Fitness also worked with their partner EGYM to install a connected training circuit, giving members the option of a more personalised workout.

“From initial design through to final delivery, we shaped the project around the needs of Rivers Fitness and its members,” said Richard Sheen, Commercial Sales Director at Pulse Fitness.

Pulse Fitness brings together facility design, UK manufacturing, equipment supply and installation, with servicing and ongoing support after the gym opens.

With a third project already planned, the two organisations will continue working together to improve local leisure facilities and help more people build regular exercise into their lives.

In the video case study, Richard Sheen and Nigel Grundy, Managing Director at Rivers Fitness, discuss the partnership and the thinking behind the refurbishment.