Beats up, barriers down: LES MILLS REFORMER launched to democratize Pilates

LES MILLS REFORMER™ has been unveiled as the latest innovation from the global fitness leader, created to help clubs capitalize on the Reformer Pilates boom through an offering that broadens the category's appeal.

Reformer Pilates has become one of the most in-demand training formats globally, yet adoption across gyms remains limited. LES MILLS REFORMER has been developed to change that, providing an inclusive, high-quality training experience that can be delivered consistently at scale across mainstream fitness facilities.

Suitable as a lead program for clubs expanding into the Reformer category, or as a complementary addition to existing offerings, it provides a turnkey solution backed by Les Mills' science, expert coaching and decades of group training expertise.

"Reformer Pilates has been growing for years across boutiques, and now there's a huge opportunity for clubs to tap into consumer demand and take Reformer fully mainstream," says Summer Bradley, co-creator of LES MILLS REFORMER. "We've taken our time to truly assess the market and design something that expands access, without compromising on quality. The result is a product that helps clubs democratize Reformer Pilates and reach far more members with this wonderful style of training."

Reformer meets rhythm

LES MILLS REFORMER is low-impact sculpt training that builds strength, improves posture and helps members move better from their very first class. It combines the precise movement of Pilates with the energy and motivation of music, with every movement synced to the beat. This fusion helps unlock the 'Group Effect', a highly connected member experience that increases motivation, satisfaction and retention, differentiating the program from traditional freestyle Reformer classes and boutique studio offerings.

Instructor innovation

A key point of difference is the Instructor-led delivery model, where the Instructor performs the workout alongside participants on a Reformer bed, providing clear visual guidance that accelerates learning and improves technique. All classes are pre-choreographed using Les Mills' proven programming model, ensuring:

• Consistent, high-quality experiences across every session
• Seamless exercise transitions that prioritize safety and results
• Reduced preparation time for Instructors
• A streamlined pathway to building skilled Instructor teams

Democratizing Reformer Pilates

The program is choreographed to ensure safe, seamless transitions and a structured, full-body workout that delivers results for every level, from beginners to experienced participants. A 2026 UK pilot found:

• 84% of participants were extremely likely to recommend LES MILLS REFORMER to friends
• 84% were extremely likely to continue doing LES MILLS REFORMER
• 57% of new members said it was the only reason, or a major part of their decision, to join their club
• 39% took it up as an addition to their regular gym activities

Testing in the Les Mills New Zealand club estate also found that after charging members an additional $5 fee per class, average class attendance increased by 21%, highlighting the program's potential to generate ancillary revenue and support upgrades to premium membership tiers.

Watch the LES MILLS REFORMER trailer or learn how clubs can win with LES MILLS REFORMER.