Athleticum® expands partnership with Pure Energy Music as Sarah Morelli becomes Indoor Cycling Ambassador

Athleticum® is delighted to announce the next stage of its partnership with Pure Energy Music, the music and technology solution created for the fitness industry, with Athleticum® Founder and Director Sarah Morelli appointed as its new Indoor Cycling Ambassador.

The appointment brings together Sarah's experience of more than 30 years in indoor cycling with Pure Energy Music's expertise in creating and curating music specifically for movement, training and performance.

As Co-Founder of Athleticum and of the PROS Spinning® & Fitness Conference and The Studio Summit, Sarah has played an active role in the education and development of indoor cycling instructors and fitness professionals throughout her career. In her new ambassadorial role, she will work alongside the Pure Energy Music team to help shape curated playlists, expert music selections and content developed around the needs of the indoor cycling community.

For Athleticum®, this collaboration represents an opportunity to give instructors and fitness professionals greater access to music created with a genuine understanding of the way it is used in coaching. From supporting cadence and intensity to building atmosphere, motivation and connection, music has the power to influence every part of the indoor cycling experience.

Sarah Morelli said:

"I'm thrilled to be joining the Pure Energy Music team as Indoor Cycling Ambassador. Great music is one of the biggest drivers of energy in indoor cycling — whether it's a performance-focused ride or a rhythm-based class, the right track at the right moment can completely transform the experience.

"After more than 30 years of coaching and working with gyms and studios, I've seen first-hand how music can motivate people, create connection and help riders get more from every session. I'm excited to work with Pure Energy Music to bring instructors and riders access to music that has been created with a genuine understanding of how it supports movement and the fitness experience."

The appointment strengthens the wider relationship between Athleticum® and Pure Energy Music. Pure Energy Music joined PROS:2026 as its Headline Partner and Official Music & Technology Partner and has already committed to continuing the partnership for PROS:2027's event from 19-21 March.

Across PROS, The Studio Summit and Athleticum's wider professional community, the partnership will create opportunities to explore how music, technology and education can work together to enhance classes, events and member experiences.

Alex Saynor, Community and Partnerships Lead at Pure Energy Music, said:

"Music is such a big part of how people experience fitness, but what works for one community doesn't always work for another. An indoor cycling class, a functional fitness event or an aqua session all have their own energy, and we want to understand that properly.

"That's why we're working with people who truly know their communities. Sarah is a great example of that — she has spent decades coaching, educating instructors and understanding what makes an indoor cycling class connect. That insight is invaluable when creating music that doesn't just sound good, but genuinely supports the experience."

Pure Energy Music's approach brings together experienced fitness professionals, DJs and artists to create soundtracks that support movement, motivation and performance. Its partnership with Athleticum® reflects a shared commitment to supporting the people who shape fitness experiences: the coaches, instructors, educators and operators who bring those experiences to life.

We look forward to sharing more from the partnership, including new music, expert content and opportunities for the indoor cycling and wider fitness community, over the coming months.